Social Media Graphics
My Role
Digital Design
Overview
During my time at Waters, I designed a wide range of social media graphics to support various campaigns and initiatives. These included promotional content for events, instruments, software, podcasts, and more—each formatted for platforms like LinkedIn, Facebook, and Twitter. The goal was always to create engaging visuals that aligned with brand standards and captured attention in fast-moving feeds.
Process
I worked with provided copy and brand elements to create graphics tailored to each campaign. Every post was sized and optimized for its specific platform to make sure it looked great on any device. I focused on clear visual hierarchy and consistent branding—adjusting layouts as needed while keeping everything feeling cohesive and on-message.
